?Spook Drop Parachuters?: Racism or Halloween spirit?

This week, the local NBC-TV affiliate reported that Target was pulling a Halloween toy off its shelves. This was not a safety recall; rather, it was what one might call a PR recall. The toy, pictured here, contains little black figurines with orange parachutes packaged under the name “Spook Drop Parachuters.”
What were they thinking?
The term “spook” is an ethnic slur for African Americans, albeit one that was less widely used compared to decades past. Yet, for many shoppers of Target stores, the term remains hurtful and incendiary. Naturally, the outcry was swift, ... More >Student Administrator Advertising